Use your blog to become an expert in your field, which will help you gain trust.
People love free information, and they especially love accurate information that helps them. By blogging about your expertise you can generate a lot of traffic. With quality posts you can gain trust and turn visitors into paying customers.
- A blog gives you the perfect opportunity to post detailed material providing in-depth information on your products and services; information that typically shouldn’t go on your website’s main pages.
- A lot of people search for tutorials and how-to information online and by creating comprehensive blog posts in your area of expertise, you are developing an open invitation for readers to flock to your site.
- Use your blog to reflect your personality and and business culture. Visitors will be attracted to
- Use your voice. Create a unique voice that reflects your business.
- Make your blog posts consistent with your message (topic) for example this website is about WordPress and all the blog posts are related to WordPress and blogging.
- Use visual branding in posts to promote recognition. Using colors, fonts and images will help.
- Blog consistently and frequently. Try blogging on a schedule so visitors can get used to new information from you on a regular basis.
It’s very easy to build your brand with your blog by consistently providing quality content immersed with your voice, your personality and your visual brand.
How does your personality shine in your blog?
31 Days to Build a Better Blog
Revitalize your blog with 31 tasks that will help to turn your blog into the must read powerhouse you’ve always dreamed of. With 31 tasks you can take your blog to the next level.